Having studied Business Administration at the universities of Bocconi Milan, and Bologna, Alessandro began his professional career in industrial machinery before entering the yachting industry in 2001 when he joined the Ferretti Group. His first position saw him responsible for establishing Ferretti Group Asia Pacific in Singapore from scratch – it was a challenging feat.
With no existing yachting market in the region, Alessandro had to be proactive and constantly think outside the box. “Setting up dealerships in an emerging market was fascinating because you have to find partners from outside of the yachting industry,” he remembers. The dealership framework that Alessandro built up over those years still forms the basis of most of the business that the Ferretti Group conducts in Asia today.
“Setting up dealerships in an emerging market was fascinating because you have to find partners from outside of the yachting industry”
After five years in Singapore, Alessandro returned to Italy to work in various roles within the Ferretti Group until 2011, when he once again moved abroad to develop a presence for the brand in another emerging market – this time in Latin America. “It was an interesting time because the European market was still feeling the effects of the recession, but the market in Brazil was growing,” Alessandro adds.
Upon his return to Italy in 2016, Alessandro joined Baglietto and discovered what the larger, custom yacht sector had to offer. As well as working with wealthier, more demanding, and more curious clients, Alessandro enjoyed developing unique projects in collaboration with the in-house engineers and architects.
Over his time in yacht construction, however, Alessandro developed a strong interest in the brokerage market and decided to move to the client’s side, joining Moravia Yachting as Sales Broker in 2023. “Moravia has the best of both worlds,” he comments. “It remains a boutique brokerage firm where there is a strong focus on the relationship with the client, but with the resources of the wider Hill Robinson Group.”
“Moravia has the best of both worlds. It remains a boutique brokerage firm where there is a strong focus on the relationship with the client, but with the resources of the wider Hill Robinson Group.”
Alessandro’s 20 years of experience working for yacht builders have been immensely valuable and he brings this insider’s knowledge with him to his role as broker, which is of particular benefit to clients looking for new-build projects. He also has an expert grasp of the Italian market – the most active yacht building nation in the world, which Alessandro attributes to the flexibility, innovative designs and quality builds of Italian shipyards.
Most importantly, however, Alessandro shares with his clients a passion for the ocean. An avid sailor from a young age, he owns a yacht himself and keeps it on the Adriatic coast where he lives with his family. “For me, yachting is not just an occupation, it’s a way of life,” he concludes. “I love doing what I do and this is very important because ultimately a yacht broker sells passion, which is something that you can only pass on if you feel yourself.”
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